To answer that question, consider the definitions for each according to Google web definitions:
An association is a formal organization of people or groups of people. It can also be an act of consorting or joining with others;the state of being connected together or the process of bringing ideas or events together in memory or imagination.
Social networking is the interaction between people who share a common interest. More specifically, it is using internet network groups (such as Facebook and Twitter) to network and communicate using shared interests, related skills or geographical location between consumers and businesses.
Certainly the definitions would indicate that they are at least similar. The advent of social media sites has made virtual networking much easier for individuals with similar interests; but are these social networks a replacement for the professional association?
Social networking tools are an inexpensive way for individuals to connect with others of similar interests. A web search will reveal thousands of groups with thousands of members seemingly “networking.” Keep in mind the difference between social networking for purely social reasons and social networking for professional reasons where the goal may be to find the answer to a problem or information about a specific topic. A closer look at the networking taking place will probably reveal that much of the activity is generated by vendors, recruiters, and individuals interested in self promotion. There is definitely activity that could be described as valuable. The availability of targeted information that is “free” on the web is at an all time high. One simply has to have the time to find it if in fact, it does exist in a form that is available.
Now consider how an association functions. An association can also provide information and the opportunity to network with others. However, remember an association is a formal organization which means there is more structure and the foundation on which it is formed is more specific and targeted. An association may provide the opportunity to network virtually, but it will also provide opportunities to network in person through local meetings and annual conferences. It will also focus specifically on improving the careers of individuals, the efficiencies of organizations, and provide validation to ideas and practices within an industry. All of this serves to improve the reputation of the profession served by the association.
Professional associations focus on enabling the members of the community to create, validate, and publish the results of the activities conducted within the association framework. Associations are a place where professionals gather to share, learn, build relationships, contribute knowledge, and validate the industry’s direction with the goal of improving the careers of the individuals. Associations are about creating an environment of trust between the members of the community.
A member of an association demonstrates a commitment to not only their own career, but also that of the industry in whole. An association provides the platform to build trust and reputation through not only online mediums but also networking events, educational offerings, conferences, and more. The knowledge base of the industry as offered by the association is continually changing. The changes are validated as the knowledge is debated and vetted by the community to help create the accepted practices, methodologies, training courses, certification standards, and terminology used within an industry.
Associations reinvest in the membership and industry they serve. They go beyond providing a technology platform and a place to gather; they take the information and knowledge that is shared and turn it into documentation that becomes the body of knowledge for an industry. Associations become an archive of work, a “genealogy” of ideas that trace the development of a function into a leading edge profession that can and does change the course of entire industries. Each association is unique in that it responds to the needs of its members. What may be appropriate for one industry or profession may not necessarily adapt well to a different association. The association is ultimately defined by its members.
As we embark on the launch of an association focused on software test professionals, we are making a commitment to providing the opportunities outlined above. We look forward to a mutually beneficial relationship as we encourage commitment from our professionals—commitment at whatever level is right for you. With your help, we intend to build an association that will not only offer you the professional development and support you need, but will also offer many opportunities for you to participate in a community of your peers in a profession that continues to grow in importance.