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Matt Johnston

uTest

VP of Marketing & Community



With more than a decade of marketing experience at companies ranging from startups to publicly-traded corporations, Matt Johnston leads uTest’s marketing and community efforts. He is responsible for leading the strategy and execution for uTest’s brand-building, community engagement, and telling the uTest story to the world through integrated marketing and PR efforts. Before joining uTest, Matt served as VP of Marketing at OnForce. Prior to that, he was the Director of Marketing at Mimeo.com and worked at Herman Miller as a R&D commercialization strategist. Matt earned a Bachelor of Arts in Marketing from Calvin College, as well as an MBA in Marketing & Technology from New York University’s Stern School of Business.

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My Articles

The Apps Economy – Mobile Matters More Than Ever

Friday October 19th 2012 12am 1 1 Comment Test and QA Mobile
The explosion of the mobile apps economy is pretty obvious to just about everyone. Smartphones are rapidly becoming a primary method of interaction for consumers and businesses worldwide – and tablets aren’t far behind. In fact, both are growing exponentially faster than installed base of desktops and laptops. The explosion of mobile – and thus, apps – can be observed in nearly every industry (especially retail, media, education and financial services with their large, diverse user bases).
Anonymous

SoLoMo Is Shaking Up The Testing Landscape: How QA Organizations Can Adapt, Keep Up & Thrive

Monday June 4th 2012 8am 4 0 Comments

SoLoMo: Or How I Learned to Stop Worrying and Move Testing Into the Wild

Friday May 4th 2012 6am 1 0 Comments ST&QA Magazine
SoLoMo: Or How I Learned to Stop Worrying and Move Testing Into the Wild
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“In-The-Wild Testing”: The Missing Link in the QA Chain

Friday May 4th 2012 6am 2 0 Comments ST&QA Magazine
This is an excerpt from the Interview Rich Hand conducted with Matt Johnston of uTest. The full paper can be found at www.SoftwareTestPro.com
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The Mobile App Revolution: Testing IT Teams and their Leaders to Adapt "In the Wild"

Monday August 9th 2010 3am 6 0 Comments Development Testing Teams Mobile Software Strategy Web
In 2010 $6.2 billion dollars will be spent by consumers at mobile app stores. Mobile app stores expect to exceed 4.5 billion downloads, and projections for mobile app sales in 2013 are expected to reach $21.6 billion dollars. Looking at these numbers it is no wonder that business executives are wondering why their development teams aren’t churning out new mobile apps to the marketplace at a feverish pace.
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