Developers continue inventing new technologies to build Web applications. They automatically generate code and markup, and asynchronously load data. And this creates new technical challenges for Web UI test automation.
Are you on your way to be an independent consultant or starting a Software Testing startup? Do you feel it is more like a leap of faith or is it a very calculated step taken only when you are 100% sure of success? In order to succeed, there are some general heuristics that need to be taken care of, irrespective of which business you start but then there are specifics about the nature of business and subject matter involved that hold true for a particular kind of enterprise.