You can start painting without learning how to draw, but a good artist can tell — just by looking at a painting— if a work of art was done by someone who was an experienced artist, or a novice. Similarly, you can start automation without much training, but an engineer, well versed in automation, can quickly tell whether someone is practiced or not.
The value of machine learning is rooted in its ability to create models that guide future actions and to discover patterns missed by the naked eye. Machine learning methods are vastly superior in analyzing potential customer churn across data from multiple sources such as transactional, social media, and CRM sources.
Are you on your way to be an independent consultant or starting a Software Testing startup? Do you feel it is more like a leap of faith or is it a very calculated step taken only when you are 100% sure of success? In order to succeed, there are some general heuristics that need to be taken care of, irrespective of which business you start but then there are specifics about the nature of business and subject matter involved that hold true for a particular kind of enterprise.