Testing as a practice has evolved over many years. We have had many experts who are popular today. We have many styles, schools and approaches to testing. A lot of complex problems have been solved. Yet – there remains a bunch of problems that are fundamental that have remained unsolved.
Now a days, customer experience plays the crucial role for both traditional and digital business. Customer experience is about knowing the customer so detail that organizations can deliver the personalized experiences with enhanced features and performance. This will not only satisfy them but also convince them to remain loyal and influence others. Though application’s speed, scalability, stability, and availability are not only parameters to measure the customer experience these are the most important factors for customer experience.
In order to choose an appropriate tool to assist in testing, organizations need to consider three major facets of their testing ecosystem: strategy, audience, and technology.